Are you wondering whether or not the locksmith niche can actually survive the digital age?
Are there changes needed in the Melbourne locksmith niche to level them up with all the other industries?
Here’s what you need to know about the type of changes needed in the locksmith business.
How Has Technology Changed The Locksmith Business?
The locksmith industry is one of the most traditional niches across the world. However, it has been taken over by the digital age.
Some of the most notable changes in the locksmith industry due to technology include the following:
- Digital Locks – Here, people can access their commercial or residential premises using a code.
- The property owners can share the code with the people who need to access the building and change them frequently to avoid any access from malicious third parties.
- Fingerprint Access – Besides accessing the property using a code, some buildings also have fingerprint access. This means that only pre-approved people can access such areas because only their fingerprints can open the door.
- Smart Locks – Rather than using physical keys, people can access their homes, vehicles or businesses using a wireless signal sent from an app. It’s a very popular form of technology that has been accepted by a lot of people.
- Card Access – This has been around for a while but it is also considered part of the digital age. This means that anyone accessing a building needs an access card. It should be reconfigured to access specific areas and limited to private use.
Thanks to the digital age, there are many types of technological advancements in the locksmith niche.
Therefore, any locksmith who is not ready to match up to these changes will be left behind.
How Can Locksmiths Meet Their Clients Digital Needs?
As technology continues evolving, the previous roles of locksmiths have also changed.
Now, they are no longer limited to key replication or other services. There is much more to offer if they know what to do.
Here are a few ideas on how locksmiths can survive in the digital age.
• Update Their Skills
In the digital age, people have chosen keyless access options. That’s why locksmiths need to update their skills in order to provide their services.
For instance, by learning the skills required for installation, maintenance and repair of digital or smart locks, locksmiths can be on call whenever clients need their services.
• Understanding Customer Behaviour And Demand
If locksmiths need to stay in business in the digital world, they need to learn the customer behaviour and demand.
A locksmith who understands the pattern of their customer from the curiosity stage to the purchasing stage will rule the digital world.
For instance, if a locksmith responds to any questions that a customer might have during the curiosity stage, they should be able to help the customer make a good purchasing decision.
It’s a guarantee that the customer will keep coming back or send referrals.
• Improved Customer Service
In the new, digital world, customers need fast responses. For instance, if someone is locked out of their home or business because their smart locks don’t work, a locksmith who responds fast will be a good choice.
That’s why locksmiths need improved customer service channels that can offer fast responses.
Locksmiths should also be available 24/7 because anything can go wrong at any time.
Any locksmith who doesn’t meet the needs of their customers in the fast-paced digital world will be left behind.
It’s prudent to learn how to survive in the digital world to avoid any disappointments in the future.
With these notable tips, it’s easy to keep your business alive during the technological shifts.
Solid Lock Locksmith is a locksmith service that is keeping pace with changes in the locksmithing industry.
We have decades of experience operating in Melbourne and have a well-earned reputation for getting the job done properly and swiftly.
For a fast, reliable locksmith in your area, please call us today on 0401 073 756 or contact us through our website.